CHRISTMAS 2026  THE NEW FESTIVE COMFORT 

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The magic of the festive season is rooted in the warmth, quality, and nostalgia that premium food brands have beautifully championed for generations. As a photographer and director, my passion lies in exploring how we can celebrate these timeless culinary traditions through a fresh, contemporary lens. While classic festive imagery often relies on traditional, rustic styling, consumer tastes are beautifully evolving. Today’s food lovers are still seeking comforting, nostalgic flavours, but they appreciate them presented with a sleek, curated sophistication.

For me, festive value is found in visible craftsmanship, rich lighting, exceptional ingredient provenance, and true sensory food appeal.

This series is a visual exploration of that exact balance, where premium, almost "art-gallery" levels of finish coexist seamlessly with genuine, authentic human connection. Designed to inspire future seasonal campaigns, this project demonstrates how high-end production values can blend naturally with warmth and accessibility, capturing food not just as a product on a plate, but as the emotional heart of the shared table.

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THE TEAM:

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FOOD STYLIST - Pollyanna Coupland

PROP STYLIST - Tamsin Weston

STUDIO - China & Co, London

CREATIVE DIRECTION, PHOTOGRAPHY & RETOUCHING - NOEMI SCAVO

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PROJECT TURNAROUND: 

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2-3 WEEKS ​