SLIMMING WORLD KITCHEN – FOOD PHOTOGRAPHY & ECOMMERCE LAUNCH

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I led the creative direction and produced all photography for the launch of Slimming World Kitchen, an e-commerce platform for healthy recipes and ready-made meals. The project involved developing a cohesive visual identity, crafting hero and catalogue images optimised for ecommerce conversion, and implementing a scalable photography system across web, social, and marketing channels. By combining clean, natural lighting, minimal styling, and a structured production and post-production workflow, I delivered a professional, brand-aligned image library that elevated perception, built user trust, and provided long-term assets for the business. This project demonstrates expertise in strategic food photography, commercial-grade retouching, and end-to-end production management.

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