SLIMMING WORLD KITCHEN – FOOD PHOTOGRAPHY RECIPE MAGAZINE

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I led the creative direction and produced all photography for the launch of Slimming World Kitchen, a booklet-style magazine recipe deliverable supporting an e-commerce platform for healthy recipes and ready-made meals. The project focused on building a cohesive editorial visual identity, creating hero and recipe catalogue imagery designed for clarity, appetite appeal, and commercial performance, and applying a consistent photography system across print, web, social, and marketing channels. Through clean, natural lighting, restrained food styling, and a structured production and post-production workflow, I delivered brand-aligned images library that enhanced credibility, inspired confidence, and provided durable, reusable long term assets for the Slimming World. ​