PRET A MANGER - AT THE STORE
DIGITAL SUMMER CAMPAIGN GLOBAL

​

THE BRIEF: Deliver a cohesive, vibrant, and appetising digital asset package for Pret A Manger’s global summer rollout, localised for international markets. I was commissioned by the Pret corporate team to spearhead the visual identity of their "At The Store" summer campaign. This project required a delicate balance, creating images that felt spontaneous and lifestyle-driven, while ensuring strict brand consistency and flawless product representation for a global market.

​

KEY PROJECT HIGHLIGHT

The Intersection of Food & Lifestyle: Successfully blended commercial food styling with dynamic lifestyle photography to create high-engagement digital assets.

Global Scalability: Produced a versatile library of content optimised for social media, web banners, and digital out-of-home (DOOH) displays across multiple continents.

Atmospheric Execution: Utilised specialised lighting and art direction to evoke an aspirational, warm-weather aesthetic that drove immediate product desire.

Collaborating with a household name like Pret A Manger was an incredible experience. It allowed me to showcase my capability to manage large-scale commercial briefs while maintaining the artistic integrity and crisp, appetising detail my portfolio is known for.

​

THE TEAM:

​

FOOD STYLIST - Pollyanna Coupland

DIGI & LIGHTING ASSISTANT - Micheal Farra

PRODUCTION & AGENT - Horton-Stephens

RETOUCHING - Noemi Scavo

​

PROJECT TURNAROUND: 

​

2 WEEKS ​