LA TUA PASTA - EASTER CAMPAIGN

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La Tua Pasta, the artisan fresh‑pasta producer known for authentic Italian craftsmanship and handmade pasta, commissioned me to create a visual campaign for their Easter collection of fresh pasta, sauces, and seasonal offerings. The brief was to capture the integrity, quality and artisanal character of their products; communicating freshness, authenticity and simple luxury for a seasonal, gift‑worthy offering. Working closely with a creative crew including a food stylist, producer and assistants, we styled and shot a full range of SKUs — tortelloni, ravioli, gnocchi, tagliatelle and sauces — using clean, refined styling, elegant compositions, and lighting that brings out texture, colour and the wholesome character of each product. Shots were carefully composed for multiple uses: e‑commerce, packaging, marketing and seasonal communication. The outcome is a cohesive visual identity that presents La Tua Pasta’s Easter range as premium, artisan Italian cuisine — elevating everyday pasta into something aspirational, appealing to consumers and retailers alike, and reinforcing the brand’s position as a top‑tier fresh pasta producer.