JOSEPH JOSEPH

SOCIAL MEDIA PRODUCT RECIPES

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Partnering with Joseph Joseph, this project showcased a series of vibrant autumnal recipes designed to highlight the brand’s iconic kitchenware through social-first content. Shot on location, the photography captured the intersection of functional product design and rich seasonal textures, turning everyday cooking into engaging, thumb-stopping visual storytelling.

Working closely with Joseph Joseph’s in-house production and creative direction teams, the shoot required seamless collaboration on set to bring their vision to life. Controlled lighting, dynamic framing, and warm autumnal tones emphasised both the ergonomic utility of the products and the cozy aesthetic of fall cooking, delivering a versatile suite of polished, high-impact imagery tailored specifically for social channels. The resulting assets elevated the brand’s online presence while driving audience engagement. This project demonstrates the ability to execute on-location food and lifestyle photography that aligns with strategic creative direction and delivers maximum impact across social media.

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​THE TEAM:

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FOOD STYLIST - Pollyanna Coupland

PRODUCTION - Joseph Joseph

RETOUCHING - Noemi Scavo​