LA TUA PASTA & THE FELIX PROJECT​​​

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Partnering with La Tua Pasta and The Felix Project, the campaign aimed to raise funds and awareness for food redistribution through a virtual cook-along with Chef Giorgio Locatelli. The shoot focused on authenticity, warmth, and craftsmanship, translating the charity’s mission into compelling visual storytelling. Key moments of pasta preparation and interaction were captured to convey community, sustainability, and premium culinary quality.  Coordinated on-set with chef, brand, and styling teams under tight timelines. Controlled lighting and composition highlighted both product and personality, delivering content ready for social, PR, and digital channels. The imagery strengthened the campaign’s reach, engaging audiences while visually aligning with brand and charitable objectives. The project demonstrates the ability to create high-impact visuals that serve both creative and strategic goals.